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Welcome to the BeWell360° Weekly Wellness Report, providing indispensable business tips for today's practitioners!
Keep and eye on your Inbox... This is Part 2 in a 3 Part series of valuable hints on how to
attract this generation of loyal clients!
Ever wondered how some service entrepreneurs seem
to start their holistic, health, wellness or beauty-based businesses with a
built-in clientele? Chances are, they are marketing to the "Millennial"--a
profitable client profile and niche market for all practitioners to consider.
Outnumbering Baby Boomers, Millennials are
characterized as the children of the exercise crazed 1980's who were raised in
the midst of the health and wellness revolution. These consumers are
categorically enthusiastic product junkies, a large portion of who research all
new lifestyle trends and consider spa visits, gym memberships, elective
procedures and beauty treatments a cultural necessity.
So how do health, wellness and beauty practitioners
reach Millennials and reap the benefits of their patronage? By staying
technologically current, of course!
Cell Phone Applications
There
IS an app for that! According to the International Spa Association,
"the Four Seasons' app allows you to browse spa services and check room
availability for your next stay. The Hot Springs and Spa Finder -
California app will guide you to roadside soaks, spiritual retreats and
commercial spas. Plan a spa vacation from anywhere with Tripology's app.
The Find a Spa app detects your location and displays search results
for spas in your proximity..." Take some time and download the industry
apps yourself. Follow them, analyze their features, and contact the
companies that provide the best services to customers. It's an easy and
free way to model marketing ideas that inspire you, and this research
method can work for any industry, whether you are an energy worker,
personal trainer, yoga instructor, or aesthetician.
Google
smart phone and tablet apps that have key words associated with your
field, and see what directories or search services pop up. Contact the
manager of these apps to seek out information regarding inclusion of
your business, or simply snoop the competitors in the area to up your
game on offering the best service packages around. Another investment
to consider is to create your own app specifically for your business.
In our fast paced world, customers are looking for businesses that cater
to their crazy schedules. Check our companies like appmakr.com to
create your iPhone app for free. When a client can book an appointment
with the push of a button, they are more likely to book with you again!
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