In this economy, the client is king! People today are pinching pennies. They need to feel they are receiving a service above and beyond what they previously expected in order to shell out the big bucks for pampering treatments and products.
FACT: It costs 6 times more money for a business to secure a new customer than it does to retain an existing one!
Read on to receive some fabulous tips to increase your customer retention rate and ensure a steady income flow.
Kick Your Email Newsletter Into High Gear!
Make sure to set up a regular (weekly or monthly) schedule to email your newsletter to all existing customers. You don't need to pay for high production values, but make sure that each newsletter includes some pertinent wellness information they can benefit from, as well as a 'call to action' such as a coupon or discount on a highlighted service.
I Second That!
Although email should accomplish most of your business communication needs, a handwritten note can speak volumes. Send a personal note to a customer thanking them for a recent purchase and inform them that they can use the note itself to redeem a private offer during their next purchase. Don't forget to create urgency by including an expiration date!
Throw An Open House!
Interfacing with busy customers between appointments can be difficult. Hosting an event (whether at your facility or in conjunction with another local business) is a great way to stay relevant to your client base. Whether you buy appetizers, drinks, and desserts OR offer branding
opportunities for a local restaurant to cater it, an open house is a great way to stay relevant to key customers, meet prospects. Consider offering complimentary mini treatments to introduce new services, and encourage people to attend by offering free deluxe samples of products! You can even invite the local media to cover the event and reap the rewards of free advertising to boot!
No comments:
Post a Comment