Important: AVOID these Social Media Mistakes!

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Welcome to the BeWell360 Weekly Wellness Report, providing indispensable business tips for today's entrepreneurs! This week, we provide you with social marketing mistakes that other companies make and you MUST AVOID! DO NOT ignore your competitors! Knowing who your competitors are and what they are doing is just as important as knowing your own business. In terms of social media use, look at their websites, locate the social media icons, sign up as a fan and start watching what they do and ask yourself the following questions: Are your competitors' fans complaining about a missing feature? Can you easily and profitably include that feature into your product? Are they praising something both you and your competitor do, but you aren't actively promoting it in your marketing? Maybe you should. What emotions do their fans seem to connect with in regard to your competitors' products and services? Can you tap into that same emotion? AVOID poorly timing social media posts! One of the biggest mistakes entrepreneurs make is not knowing who the client is and how he or she behaves on the social web. For instance, a report from the marketing analytics firm KISSmetrics shows that nearly 50% of the U.S. population who use social media live in the Eastern Time Zone, and more than 30% are in the Central Time Zone. The report also suggests that tweets posted at about 5 p.m. have the highest chance of being clicked on and shared. So, for example, if your business is on Pacific Time and you tweet at 5 p.m., you'd miss the "sweet spot" of more than 80 percent of the U.S. population! If you have a strategic plan, and avoid the above mistakes, social media can give your wellness business a cost-effective marketing boost. Let us help you get there! Be Well and Prosper.

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