Important: More Social Media Mistakes your Company Must AVOID!

Welcome to the BeWell360° Weekly Wellness Report providing indispensable business tips for today's entrepreneurs!

This week, we continue to provide you with more social marketing mistakes that other companies make, and you MUST AVOID!

 

DO NOT fail to measure social media success

Although it might not be easy to measure something like a conversation, you are able to measure social media factors such as your online community size, your company's presence on Google, and all the traffic referred to your website. The following tools can help you stay on top these important metrics:

Google Analytics is a valuable free Web analytics tool that will allow you to see what organic search keywords are already driving traffic to your website. This information will allow you to alter your website content to produce better search results, as well as show you where your social media presence is lacking.

Google Adwords Keyword Tool is another great free online function to use while building your website content. You can insert multiple keywords pertaining to your business, and Google will then provide a list of related keywords along with simple metrics to gauge how many searches you get on both a global and local search level.

SocialMention is a free search engine that allows you to have alerts sent to you daily containing mentions made online of you and your brand.

If you have a strategic plan, and avoid the above mistakes, social media can give your wellness business a cost-effective marketing boost. Let us help you get there! Be Well and Prosper.

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