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Welcome to the BeWell360° Weekly Wellness Report, providing indispensable business tips for today's practitioners!Ever wondered how some service entrepreneurs seem to start their holistic, health, wellness or beauty-based businesses with a built-in clientele? Chances are, they are marketing to the "Millennial"-- a profitable client profile and niche market for all practitioners to consider.
Keep and eye on your Inbox... This is Part 1 in a 3 Part series of valuable hints on how to attract this generation of loyal clients!
Outnumbering Baby Boomers, Millennials are characterized as the children of the exercise crazed 1980's who were raised in the midst of the health and wellness revolution. These consumers are categorically enthusiastic product junkies, a large portion of who research all new lifestyle trends and consider spa visits, gym memberships, elective procedures and beauty treatments a cultural necessity. So how do health, wellness and beauty practitioners reach Millennials and reap the benefits of their patronage? By staying technologically current, of course!
Social Media
Many small business owners don't know that the greater social media presence they have, the more they will increase their business website's Search Engine rankings on Google and with like minded companies. Think about it: on every LinkedIn or Facebook page, there is a field for you to display your personal website. This isn't just to advertise your site to fans, it is also encoded information that is tracked by Internet analytics. The more back links you have to your website out there on the worldwide web, the greater your Search Engine score, and the higher your website ranking will be when potential customers search your field in Google! Just think how much you can increase your score and your scope by creating free profiles on the net in no time. |
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Where wellness practitioners and business owners find services, resources, coaching and support.
Thursday, May 31, 2012
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